Page Experience is a Google ranking signal that combines multiple factors affecting user experience. It includes Core Web Vitals along with other UX signals.
Page Experience signals
Core Web Vitals
- LCP (Largest Contentful Paint)
- INP (Interaction to Next Paint)
- CLS (Cumulative Layout Shift)
Other signals
- HTTPS: Secure connection
- No intrusive interstitials: Avoids pop-ups that block content
- Mobile-friendliness: Works well on mobile devices
How Page Experience affects rankings
Page Experience is one of many ranking signals. It serves as a tiebreaker when content quality is similar between competing pages.
Key points:
- Content relevance remains primary
- Page Experience can boost already-relevant pages
- Poor experience can hurt rankings
- Measured at the page level, not site level
Checking Page Experience
- Google Search Console Page Experience report
- PageSpeed Insights
- Mobile-Friendly Test
- HTTPS validation
Improving Page Experience
- Optimize Core Web Vitals
- Ensure HTTPS is enabled
- Avoid intrusive pop-ups
- Ensure mobile responsiveness
Related Terms
Core Web Vitals
A set of three metrics defined by Google that measure the loading performance, interactivity, and visual stability of a web page.
Google Search Console
A free tool from Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.
HTTPS
Hypertext Transfer Protocol Secure, an extension of HTTP that uses encryption to secure communication between browser and server.
Mobile-Friendly
A web design approach where pages are optimized for viewing and interaction on mobile devices with smaller screens and touch interfaces.