Built because nobody was watching

I lead a web development team and do technical SEO for large sites, so I see both ends of this – and the same thing kept happening. A deploy ships a stray noindex tag. A CDN rule quietly doubles load times. A robots.txt changes during a migration. Nobody finds out until the traffic graph has already fallen off a cliff – and more often than not, the client notices before I do.

The tools to catch all of that already existed. That was the problem. Uptime in one product, Core Web Vitals in another, search data in a third, analytics in a fourth. Five subscriptions, five dashboards, five logins – and still nothing that would simply tell me something had changed.

So I built what I wanted to buy: every signal in one platform, checked continuously, with an alert the moment one of them moves. The gap between something breaking and a human noticing should be minutes, not days. That is the whole product.

The first generation proved the idea worked. The second, live since July 2026, is the version I actually meant – a far deeper analytics and Search Console suite, workspaces for running whole portfolios, and a rebuilt interface across all of it.