A Google Analytics alternative with no cookies by default
Traffic, goals and shop revenue, next to Core Web Vitals from real users, indexing and robots.txt, then uptime and SSL.
Google Analytics counts the drop, not what caused it
Google Analytics is free and deep. It shows that visits fell, but the cause often sits outside what an analytics tag can see.
Speed on phones
A heavier release pushes LCP past 2.5 seconds, and some visitors leave before the page has loaded.
Pages out of Google
A noindex or a robots.txt rule removes pages from search. Analytics shows fewer organic visits, not which change did it.
An outage overnight
A site that is down records no visits, so the chart shows a quiet hour instead of an outage.
What you get when you move from Google Analytics
- The default script saves nothing on visitors' devices, and Goals, Journeys & Funnels, Ecommerce and Realtime come on every plan.Web Analytics01 / 04
Google Analytics vs VitalSentinel
| Feature |  VitalSentinel | Google Analytics |
|---|---|---|
| Web Analytics | ||
| No cookies in the default setup | ||
| Realtime report | ||
| Funnels | ||
| Ecommerce revenue | ||
| Google Search Console data | ||
| Google Ads integration | ||
| BigQuery export | ||
| Web performance | ||
| Core Web Vitals from real users, built in (RUM) | ||
| CrUX Monitoring | ||
| Synthetic Monitoring (Lighthouse) | ||
| Search & crawling | ||
| Indexing Monitoring | ||
| Robots.txt Monitoring | ||
| Sitemap Monitoring | ||
| Site Health and Page Monitoring | ||
| Server Log Monitoring | ||
| Availability | ||
| Uptime, SSL and domain monitoring | ||
| Plans | ||
| Free plan |
Comparison based on publicly available information. Google Analytics is a trademark of its owner; VitalSentinel is not affiliated with or endorsed by Google Analytics. Last updated: October 30, 2026
Pricing compared
- 1 domain
- All 12 modules
- 100K Web Analytics events a month
- No credit card
- 3 domains
- All 12 modules
- 500K Web Analytics events a month
- 100K RUM page views a month
- Explorations keep event data for 2 or 14 months on a standard property
- Google Analytics 360, priced through Google sales
On price alone, Google Analytics wins: it is free of charge. VitalSentinel's Free plan adds the speed, search, crawl and uptime modules, and counts every page view or other action as one event. Web Analytics data is kept for up to 3 years, depending on the plan.
Google Analytics details from Google's own pages on marketingplatform.google.com and support.google.com; Google publishes no price for Google Analytics 360. Our prices exclude VAT. Spotted an outdated detail? Email hello@vitalsentinel.com and we will correct it. Last updated: October 30, 2026.
Where Google Analytics is the better pick
For marketing teams built around Google's ad stack, Google Analytics has real advantages.
Free of charge
Google Analytics costs nothing, and Google Analytics 360 is made for large enterprises. VitalSentinel paid plans start at $39 a month.
Google Ads and BigQuery
Google Analytics links to Google Ads and exports raw events to BigQuery, up to 1 million a day on a standard property. VitalSentinel does neither.
Modeling for declined consent
With consent mode, Google Analytics sends cookieless pings for visitors who decline cookies and models what it cannot observe.
If you want your traffic next to the Core Web Vitals, indexing, robots.txt and uptime monitoring that explain it, that is where VitalSentinel fits.
Moving over from Google Analytics
Run both side by side while you compare. VitalSentinel does not import Google Analytics history, so keep that property for past data.
- Done
Start free
Create an account and add your domain.
- Done
Add the Web Analytics script
Paste the small async snippet from domain Settings > Tracking. The default storage mode sets no cookies.
- Done
Recreate your goals
Add your goals and funnels, and send custom events or shop events with the script.
- Done
Connect Google Search Console
Link your property for search and indexing data, then pick an alert template for traffic drops.
It helps to have everything in one place, so I can stop paying for a few tools and use one with all the information I need.
“Vital Tool for Quick Website Checks”
The first screen shows the main technical issues across all my projects, so I can quickly get a handle on the situation with each website. … Checking every website for problems used to take a lot of time, but now it is much faster.
Your traffic, next to what moves it
Cookie-free Web Analytics, plus the speed, search and uptime data that explains it.